Go behind the scenes with Nike Vision and JLT Performance as performance coach Jamal Liggin collaborates on a campaign highlighting the relationship between movement, athletic performance, and innovative sports eyewear. This project showcases how elite athletes train, move, and compete while demonstrating the importance of vision in high-performance sports.

As a performance coach and movement specialist, Jamal Liggin partners with leading brands to create authentic, athlete-driven content that bridges the gap between elite performance and innovative product design. Through strategic movement coaching and performance consulting, he helps brands tell compelling stories rooted in real athletic performance.